Virtual Tours bring interactivity to the viewer. You might even call it a virtual open house, where you can move from room to room, or jump to a specific place with the click of a mouse, or swipe of the screen. Matterport is the high quality standard of virtual tours. A Matteport tour can start similar to a video, with the difference being you can jump off at any time and take control of the presentation, and then go back to the video. I have a Matterport Pro camera, and Ricoh cameras. Either one can do the job well depending upon your budget and need.